{"id":1186,"date":"2026-01-15T19:22:17","date_gmt":"2026-01-15T12:22:17","guid":{"rendered":"https:\/\/www.gocdidong.net\/index.php\/doanh-thu-ung-dung-di-dong-tang-trong-2025-du-luot-tai-giam\/"},"modified":"2026-01-15T19:22:17","modified_gmt":"2026-01-15T12:22:17","slug":"doanh-thu-ung-dung-di-dong-tang-trong-2025-du-luot-tai-giam","status":"publish","type":"post","link":"https:\/\/www.gocdidong.net\/index.php\/doanh-thu-ung-dung-di-dong-tang-trong-2025-du-luot-tai-giam\/","title":{"rendered":"Doanh thu \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u0103ng trong 2025 d\u00f9 l\u01b0\u1ee3t t\u1ea3i gi\u1ea3m"},"content":{"rendered":"

Sau nhi\u1ec1u n\u0103m \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 s\u1ee5t gi\u1ea3m l\u01b0\u1ee3t t\u1ea3i, ng\u00e0nh c\u00f4ng nghi\u1ec7p \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong n\u0103m 2025. Theo b\u00e1o c\u00e1o t\u1eeb c\u00f4ng ty Appfigures, doanh thu t\u1eeb c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u00e3 t\u0103ng 21,6% l\u00ean m\u1ee9c 155,8 t\u1ef7 USD, b\u1ea5t ch\u1ea5p s\u1ef1 gi\u1ea3m s\u00fat 2,7% trong t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng to\u00e0n c\u1ea7u, \u0111\u1ea1t 106,9 t\u1ef7 l\u01b0\u1ee3t.<\/p>\n

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Trong khi \u0111\u00f3, chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho c\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111\u00e3 \u0111\u1ea1t 72,2 t\u1ef7 USD, chi\u1ebfm kho\u1ea3ng 46% t\u1ed5ng chi ti\u00eau cho c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, t\u0103ng 10% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Ng\u01b0\u1ee3c l\u1ea1i, s\u1ed1 l\u01b0\u1ee3t t\u1ea3i tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111\u00e3 gi\u1ea3m 8,6% so v\u1edbi c\u00f9ng k\u1ef3, cho th\u1ea5y m\u1ed9t s\u1ef1 b\u00e3o h\u00f2a trong th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n

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\u0110\u00e1ng ch\u00fa \u00fd, chi ti\u00eau cho c\u00e1c \u1ee9ng d\u1ee5ng kh\u00f4ng ph\u1ea3i tr\u00f2 ch\u01a1i \u0111\u00e3 t\u0103ng 33,9% l\u00ean 82,6 t\u1ef7 USD, m\u1edf ra c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng kh\u00f4ng thu\u1ed9c l\u0129nh v\u1ef1c tr\u00f2 ch\u01a1i. S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi, khi ng\u01b0\u1eddi d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 n\u1ed9i dung s\u1ed1.<\/p>\n

T\u1ea1i M\u1ef9, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 chi kho\u1ea3ng 55,5 t\u1ef7 USD cho c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng trong n\u0103m 2025, t\u0103ng 18,1% so v\u1edbi n\u0103m tr\u01b0\u1edbc, m\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng \u0111\u00e3 gi\u1ea3m 4,2% xu\u1ed1ng c\u00f2n 10 t\u1ef7 l\u01b0\u1ee3t. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng M\u1ef9 v\u1eabn \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd d\u00f9 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 gi\u1ea3m s\u00fat v\u1ec1 l\u01b0\u1ee3t t\u1ea3i.<\/p>\n

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Trong b\u1ed1i c\u1ea3nh n\u00e0y, c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 RevenueCat v\u00e0 Appcharge \u0111\u00e3 t\u00edch c\u1ef1c h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u1ed1i \u01b0u h\u00f3a doanh thu t\u1eeb ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n c\u00f3. RevenueCat, n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd \u0111\u0103ng k\u00fd, g\u1ea7n \u0111\u00e2y \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 50 tri\u1ec7u USD trong v\u00f2ng g\u1ecdi v\u1ed1n Series C. Trong khi \u0111\u00f3, Appcharge, startup gi\u00fap c\u1ea3i thi\u1ec7n vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb tr\u00f2 ch\u01a1i di \u0111\u1ed9ng, \u0111\u00e3 c\u00f4ng b\u1ed1 v\u00f2ng g\u1ecdi v\u1ed1n Series B tr\u1ecb gi\u00e1 58 tri\u1ec7u USD v\u00e0o th\u00e1ng 8.<\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf \u0111\u0103ng k\u00fd, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng \u0111ang d\u1ea7n chuy\u1ec3n h\u01b0\u1edbng sang c\u00e1c m\u00f4 h\u00ecnh thanh to\u00e1n li\u00ean t\u1ee5c, t\u1ea1o ra m\u1ed9t con \u0111\u01b0\u1eddng b\u1ec1n v\u1eefng h\u01a1n cho vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb \u1ee9ng d\u1ee5ng. S\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh l\u1ea1i t\u01b0\u01a1ng lai c\u1ee7a vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quen thu\u1ed9c v\u1edbi vi\u1ec7c chi tr\u1ea3 cho c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 n\u1ed9i dung s\u1ed1.<\/p>\n

https:\/\/genk.vn\/doanh-thu-ung-dung-di-dong-tang-trong-2025-du-luot-tai-giam-165261501092229592.chn<\/p>\n","protected":false},"excerpt":{"rendered":"

Doanh thu t\u1eeb \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng to\u00e0n c\u1ea7u n\u0103m 2025 t\u0103ng 21,6% d\u00f9 l\u01b0\u1ee3t t\u1ea3i gi\u1ea3m 2,7% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/p>\n","protected":false},"author":0,"featured_media":1188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe"],"_links":{"self":[{"href":"https:\/\/www.gocdidong.net\/index.php\/wp-json\/wp\/v2\/posts\/1186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gocdidong.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gocdidong.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gocdidong.net\/index.php\/wp-json\/wp\/v2\/comments?post=1186"}],"version-history":[{"count":0,"href":"https:\/\/www.gocdidong.net\/index.php\/wp-json\/wp\/v2\/posts\/1186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gocdidong.net\/index.php\/wp-json\/wp\/v2\/media\/1188"}],"wp:attachment":[{"href":"https:\/\/www.gocdidong.net\/index.php\/wp-json\/wp\/v2\/media?parent=1186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gocdidong.net\/index.php\/wp-json\/wp\/v2\/categories?post=1186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gocdidong.net\/index.php\/wp-json\/wp\/v2\/tags?post=1186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}